Promotional Products Weather the Storm

According to reports throughout the industry, the promotional products business has felt the hardships of the global economic crisis like anyone else, but has been able to weather the storm. In a series of belt-tightening decisions, the companies who regularly purchased promotional products have had to remain cost conscious and ensure the value for dollar in all marketing campaigns. To add to the distress, one of the largest consumer markets of promotional products, the financial sector, was also one of the hardest hit during the recent downturn. Promotional product distributors have reported seeing a shift from some of the higher-end and technology gadgets towards the tried and true promotional product sector of pens, mugs and clothing.

The recent winter months also saw a shift in promotional product interests. Surpassed only by pen sales, a surprise second place item of demand was hand sanitisers. The fears of infectious diseases such as Swine Flu, drove a huge increase in demand for bottled hand sanitisers. These were particularly popular among another large consumer sector of promotional products, the health care industry. Hand sanitisers are thoughtful, community sensitive, useful and keeps the client's logo literally in the hands of the target audience.

It is this type of adaptive nature that the promotional products industry must maintain to meet the needs of the companies they do business with. A well thought out and properly targeted campaign which includes promotional products can have long-lasting brand recognition, create positive attitudes towards the organisation and show community consciousness. This trend is also expressed in the widely growing market of “green products”. A wide range of recycled, nature fibre and carbon offset options are now available from most promotional product suppliers.

If your business or organisation is planning a marketing campaign, fund raising event or membership drive, you should consider adding a promotional products component to your plans. Speak with a promotional products consultant who can advise you on the range of options available in product types and provide assistance with decoration and art work requirements.

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