It’s Show Time (part 2)
In the last article, we looked at building foot traffic and capturing contact details when exhibiting at a trade show. By including branded promotional products in the lead up to the trade show and on the day, we saw how to ensure your display is on the attendees’ priority list and how capturing contact details can be easily accomplished. In this article, we’ll look at two other uses for promotional products at your next show day.
New Product Launches
When launching a new product, we are launching a new brand. Any new brand, be it a physical product or a service, requires an impact on brand recognition to be successful. No other marketing media can generate the number of repeat band impressions or help boost the brand recognition recall like a good promotional product can. For a lifestyle focus, think of something that would be useful in the kitchen and for the office environment, aim for the top of the desk. When branding a useful item that lands in one of these areas, you’ll guarantee that your new brand is getting maximum face time with your target audience. In addition, a good quality promotional product also lends a sense of quality about the brand applied to it. You’ll be building brand awareness and creating good will towards it, in no time.
Building Customer Loyalty
In this scenario, you may have a reasonable size client base with repeat business. They know their market and their needs. They know you as a supplier of your product or services and they’re smart shoppers. It has taken time to build this relationship, with them extending their faith early on and you putting in the hard yards to deliver beyond their expectations. Now that the relationship is formed, it still isn’t over. The cold hard facts say that everyone will eventually go price shopping, especially the smart shoppers. So here’s a way to further strengthen the personal connection and assist the buyer with their cost saving pressures.
Through an email or newsletter campaign, ask your clients to register their attendance at your booth in the upcoming show. When registering, be sure to ask them their shirt size. You’ll then send them a t-shirt and the following offer. When they attend your booth and have their picture taken wearing the t-shirt you have sent them, they’ll be registering for a loyalty program with your business. The inclusions of the loyalty program are up to you, perhaps some value-added services or further gift with purchase programs; it may be a discount or some other reward.
Conclusion
We’ve looked at four ways that promotional products can empower you to make sure your next trade show exhibit is successful. Building foot traffic, capturing contact details, new product launches and building brand loyalty are the keystones of a good trade show. Promotional products engage all five senses. They can inform, educate and excite your target audience about the things you care about. Talk to a promotional products consultant today and let us know what you want to get out of your next trade show.
